In this world there exists two places of near identical physical layout.
They both have grassy fields. Perhaps some basketball courts and some bars to play around on. They have fences surrounding them and you are not allowed to leave.
They are the prison and the playground.
What’s this got to do with training? Let me explain…
While a prison and a playground have very similar layouts, they are viewed in completely different ways.
The prisoner is surrounded by fences and cannot leave the premises. He feels caged in, like the world is holding him back from his true desires. He looks around and sees all of the opportunities that he doesn’t have.
The child on the playground however has a different view. He looks out at the field and the fences and sees endless opportunity. He sees the jungle gym as his Rocket Ship. He doesn’t see an empty field, he sees a perfect place to play tag.
While the child is allowed to go home at the end of the day, he cannot leave until then. He is also caged in. But in no way does he feel like it.
So what’s the correlation? What does this have to do with personal training?
Here it is.
When you are struggling with working too much for too little pay, you view the world as a place of restriction. A place of lack. You see fences and guards.
When you become your own boss and sign your own pay cheques (for 100% of your hourly training rate) you see the world as your playground.
When you become the owner or your own personal training business, you can do whatever you want.
The world is truly yours.
You can be yourself. Your best self. You don’t have to hold back and you don’t have to have regrets. You can live life at full speed.
Right now you are effectively driving a car with two feet. You are hitting the gas pedal AND the brakes.
Now, if you actually did that in your car, you would realize that it’s stupid.
So why do so many people live their life that way?
You need to learn how to stop pressing the brakes.
I can show you that. That’s the whole point of this rant…to show you what’s possible. You don’t have to see the world as a cage. It can be your playground.
Perception and belief are everything.
That’s why I think you should check out my 6-Figure Trainer Course. It’ll change the way you see the world…and the way the world sees you.
You can check out my in-home trainer blueprint so you never have to struggle again.
My Top 3 Business Lessons For Personal Trainers
If I were to Start Over I would do this to get more personal training clients.
Last week one of my trainers asked me this.
Mike, If you were to start your business all over what would you do?
In a way I’m actually starting my business all over with inhometrainer’s expansion into the USA.
We are entering a much more competitive market, and there is a thing called Covid that still has a firm grip on most of the world.
My answer:
The 3 most important things you can do to be successful in any business:
1. Mindset.
When I hear a negative mindset creeping in on a client, then I know that they are exposing themselves to too much mainstream news, gossip of friends and family, or other junk.
There ARE still gold mines out there… untapped and undiscovered. Capitulating to common perception…. is useless to your business and your bottom line.
Opportunities exist everywhere.
2. Constantly delegate the “$10 an hour tasks” in your life and operate like an Empire Builder. Be the Elon Musk of your business.
Would he cut his own grass, make edits to his website or spend an hour designing business cards?
Of course not, he’s Elon Musk.
Hack away at the unessential!
3. Buy Your Way In
How do you buy your way in?
When I first started to learn SEO, I would get frustrated that I wasn’t ranked number one for some of the highly competitive words of personal trainer and in-home personal trainer.
So one day I decided I wanted to be number one for those keywords.
I searched businesses who were already ranking for those words.
If they had an email newsletter, I would ask them if I could purchase a solo add to their email.
If they accepted banner ads on their website I would ask them if I could purchase ads on their site.
If they had and article on that page, I would try to see If I could get them to link back to my website.
When entering the USA ,I will follow many of these strategies to help us move quicker and faster online.
Of course I have a team in place that will help me get there quicker.
Because remember this.
Great things in Business are never done by one person They’re done by a team of people.
Are you looking to increase your personal training income?
I was talking to my friend who’s a gym owner the other day (yes, some gym owners still speak to me ;)…
And he told me something disturbing…
I’ll share what it is in just a second, but first let me explain why it bothers me…
You see, even though my business competes with gyms…
Big box gyms are where I cut my teeth as a trainer.
Without that I wouldn’t be where I am today.
So with gyms across the country throttled by government regulations for the last year…
I’ve been hoping things would get better for them. Because a lot have been struggling.
This pandemic has been hard on all of us. Especially the fitness industry.
But what my friend told me was less encouraging…
Where he is, restrictions have opened up and a lot of people are coming back in for workouts… which obviously is great…
Except those are mainly the diehards who never planned on cancelling in the first place.
What I didn’t know — which he filled me in on — is even though most gyms are reopening for business…
…membership cancellations are remaining high.
Which surprised me because I thought the main reason people were cancelling was they literally couldn’t get inside to workout.
But the ugly truth is a lot of people are unsure about the safety or feasibility of going to a gym now.
They’re finding it less convenient and less enticing… especially if there’s capacity restrictions or they can’t use special amenities like saunas etc. (probably one of the reasons in home sauna companies are reporting record sales during COVID)
So… enrollements are down and cancellations continue.
Which is a huge problem.
And it’s part of why so many gyms have been switching to a virtual model for personal training.
Which is good for the gyms — they’ve gotta make money somehow…
But it’s displacing a lot of trainers because there’s less 1-on-1 training to do.
And it’s a MAJOR blow to experienced, career trainers who work in gyms.
If that’s you, I feel for you.
I know you’ve been waiting for things to blow over and go back to normal.
And this “new normal” is NOT what you had expected.
However, it does present an opportunity for you if you think about it…
The huge advantage big gyms had over you as a trainer — with all their special equipment and amenities — has been massively reduced.
You don’t really need the gym anymore to offer clients what they’re looking for…
Most people still want the same structure and guidance from a knowledgeable trainer…
Now they just want it in their homes, whether virtually or in person.
That’s why if you’re an experienced trainer who’s been affected by this issue I want to offer you a life raft…
By giving you an easy way to start offering in home training to your own clients so all the PT money goes straight into YOUR pocket.
If you’re a PT ready to increase your personal training income then contact us below!
There’s an unexpected trend that’s sweeping across North America and the rest of the world…
One that could have major implications for the entire health and fitness industry…
What’s the trend?
Many gym members are NOT returning to gyms, despite reopening.
Sure the hardcore gym rats and bodybuilders can’t be kept away…
And I’m sure the CrossFitters are literally kicking doors in to get to their Oly lifts and kettlebells…
But a lot of less intense fitness enthusiasts and average joes just aren’t going back.
In a recent interview with Maclean’s magazine, David Singh — a 34-year-old Toronto-based sports journalist — had this to say about it…
“Since the pandemic began, I’ve started to realize I was wasting a lot of time in the gym.”
Driving to a facility, changing, showering, waiting for others to finish with equipment all added to the 45 minutes he’d spend actually working out.
“One benefit I’ve seen at home is you can squeeze in a workout — and a pretty solid workout — any chance you get.”
And he’s not alone…
According to a recent survey of over 5,000 gym members worldwide, only about 31% have returned to gyms after reopening.
Indicating a lot of people are choosing to continue working out from home.
Singh says he won’t rule out returning to the gym, but has multiple friends who claim they’ll never go back.
Now here’s the thing…
The most interesting part about all of this to me is that the people who aren’t returning to gyms…
The ones who aren’t trying to build Arnold bodies or set CrossFit records…
Are EXACTLY the folks who usually need and want personal training.
They just don’t want to do it in the gym anymore.
That’s why virtual training sessions are becoming so popular.
And there’s absolutely ZERO reason you can’t be one of the smart trainers already earning a healthy income providing virtual sessions to their own clients.
This Sky Rockets Income For PT’s
The facts are in…
And it’s clear a HUGE number of people are now working out at home instead of the gym.
According to market research company, NPD Group, fitness equipment revenue more than doubled through 2020…
Sales of treadmills shot up 135% while those of stationary bikes nearly tripled.
Peloton became a household name… and reported a 172% increase in sales over the previous year.
Tonal, a strength-training home gym system, reported a whopping 700 percent increase in sales.
And at times, it’s been next to impossible to get your hands on dumbbells or exercise benches… maybe you’ve experienced this firsthand.
So what does all this mean for a personal trainer?
Very simple…
Even though people have made huge investments to get fitness equipment into their homes…
It doesn’t mean they’ve miraculously learned how to use it…
OR get the results they really want.
They STILL need the same accountability and expert guidance they always have.
And they’ll invest in that too.
Which is why in-home training can easily skyrocket your PT income this year.
There’s 2 types of PT the at-home-exerciser wants right now:
In home in-person…
And in home virtual.
We’ll show you how to quickly and easily start training clients in their homes doing both.
But that’s not even the best part…
The biggest reason having your own in-home training business increases your income so dramatically… … is because your client’s entire PT payment… goes straight into YOUR pocket… no middle man.
So imagine instead of getting whatever 20%, 30%, even 50% you’re used to getting…
You’re now getting 100%.You just DOUBLED YOUR INCOME (or better).
So with such amazing profitability… and demand for in-home training at a record high…
It’s a genuine gold rush opportunity.
And we’ll show you how to get started right away… just like dozens of other smart trainers are doing every week.
So don’t miss your chance to get in on the gold rush of in-home training…
Are you Interested in a career in fitness?
Fill out the form below and we’ll contact you ASAP.
