Personal Training Income Opportunities
Are you looking to increase your personal training income?
I was talking to my friend who’s a gym owner the other day (yes, some gym owners still speak to me ;)…
And he told me something disturbing…
I’ll share what it is in just a second, but first let me explain why it bothers me…
You see, even though my business competes with gyms…
Big box gyms are where I cut my teeth as a trainer.
Without that I wouldn’t be where I am today.
So with gyms across the country throttled by government regulations for the last year…
I’ve been hoping things would get better for them. Because a lot have been struggling.
This pandemic has been hard on all of us. Especially the fitness industry.
But what my friend told me was less encouraging…
Where he is, restrictions have opened up and a lot of people are coming back in for workouts… which obviously is great…
Except those are mainly the diehards who never planned on cancelling in the first place.
What I didn’t know — which he filled me in on — is even though most gyms are reopening for business…
…membership cancellations are remaining high.
Which surprised me because I thought the main reason people were cancelling was they literally couldn’t get inside to workout.
But the ugly truth is a lot of people are unsure about the safety or feasibility of going to a gym now.
They’re finding it less convenient and less enticing… especially if there’s capacity restrictions or they can’t use special amenities like saunas etc. (probably one of the reasons in home sauna companies are reporting record sales during COVID)
So… enrollements are down and cancellations continue.
Which is a huge problem.
And it’s part of why so many gyms have been switching to a virtual model for personal training.
Which is good for the gyms — they’ve gotta make money somehow…
But it’s displacing a lot of trainers because there’s less 1-on-1 training to do.
And it’s a MAJOR blow to experienced, career trainers who work in gyms.
If that’s you, I feel for you.
I know you’ve been waiting for things to blow over and go back to normal.
And this “new normal” is NOT what you had expected.
However, it does present an opportunity for you if you think about it…
The huge advantage big gyms had over you as a trainer — with all their special equipment and amenities — has been massively reduced.
You don’t really need the gym anymore to offer clients what they’re looking for…
Most people still want the same structure and guidance from a knowledgeable trainer…
Now they just want it in their homes, whether virtually or in person.
That’s why if you’re an experienced trainer who’s been affected by this issue I want to offer you a life raft…
By giving you an easy way to start offering in home training to your own clients so all the PT money goes straight into YOUR pocket.
If you’re a PT ready to increase your personal training income then contact us below!
